1WorldSync is a software company that offers a rage of digital products focused of product content optimization. Together we worked to reposition the brand and address the ever-changing ecommerce audience. This visual system that is outlined in the brand guidelines comprises the elements needed to communicate the function of 1WorldSync’s suite of products. This project has since gone live and has helped 1Worldsync gain media attention.
Brand Guidelines
Working with company leadership, the internal marketing team, & partner agencies we created an all new look and feel for the company. This manual gives instruction to the brand positioning, overview, logo, typography, color, visual elements, & photography. We applied these guidelines as we rebuilt the company’s website, digital assets, online products, and social media identity.
Digital Products
We developed a set of digital products to speak directly to industry verticals. These digital assets provided the context for customers to better understand the 1WorldSync platform. We designed everything from logo to packaging to rendering animated rich content for six industry categories.
Rich Content
Putting the digital products into the real world via product description pages in mobile and desktop settings allowed for 1WorldSync customers to see the end result of product content orchestration. This library of assets proved to be a useful tool as we developed content for social media channels.
Platform UI/UX
Working with product owners and development teams we created an all new look for the company’s core products.
Case Studies
One of the marketing strategies that highlights the effectiveness of 1WorldSync’s platform are the case studies and partner stories that have reduced time to market and saved project hours all while increasing consistency of online product content data. These lockups showcase the combination and balance of graphic elements as well as the ability to work with partner brands.
Website
We worked modularly to rebuild a 100+ page website, produced new and original site wide graphics, & restructured the navigation.
Visit 1WorldSyncs website here
